This post is from our good friend, Bill Lapierre, and we think you'll enjoy it- whether you're a cataloger or not. o What is to Become of Single Title Catalogs? – Part 1 With the news that catalog conglomerate…
This is another article by our good friend Bill Lapierre that we think you will enjoy... While this is directed primarily at catalogers, the same principles apply to virtually and B2C business. This is How You Change Your Business…
Here is the latest post from our friend Bill Lapierre. We think you'll find this interesting, even if you don't currently use catalogs as a marketing channel. You Won’t Find This On Any Printer’s Website I started out the year…
Here's the latest blog posting from our good friend, Bill LaPierre. There are some good lessons in here for all of us! There are things that once said, we wish we could take back, but of course, never can. There…
The posting by our friend, Bill Lapierre, is directed primarily at multi-channel marketers but applies to e-commerce pure-plays as well. It’s Not Always the Fault of Merchandise Sometimes Marketing gets away awfully easy by blaming Merchandise for issues unrelated…