Our People

Our People


Peter G. Rice, Chairman

Peter is Chairman of BoxInBoxOut, LLC, and his primary responsibilities are business development and strategic planning.

Peter G. RicePeter G. Rice

Before purchasing BoxInBoxOut in 2007 with several other investors, Peter was the co-founder (1980) of Plow & Hearth, Inc.. Plow & Hearth is a national multi-channel retailer of products for home, hearth, yard and garden located in Madison, VA. In 1998, he and his partners sold Plow & Hearth to 1-800-Flowers.com, and in 2005 he retired from Plow & Hearth after 25 years as its President and CEO. Peter then served for 6 months as interim president for Winetasting Network, a fulfillment and distribution center for high end wineries in Napa, CA, owned by 1-800-Flowers.com.

Prior to founding Plow & Hearth, Peter was involved in the formation of two other start-up companies, Blue Ridge Mountain Sports (a specialty retailer of outdoor apparel and equipment) and Phoenix Kayaks (a manufacturer of kayaks and related accessories).

Peter received his BA from Williams College and his MBA from the University of Virginia’s Darden School. Peter is an avid outdoorsman (hiking, skiing, kayaking, fly-fishing, and bicycling) and enjoys tennis and golf. He and his wife Peggy live in Madison, Virginia.


Keith Kirssin, President

Keith KirssinKeith Kirssin

Keith is President of BoxInBoxOut, and his primary responsibilities are operations, technology, human resources and strategic planning. He is also very involved in the sales and marketing end of the business.

Keith has been in charge of operations and technology at BoxInBoxOut for 15 years and has been its president since 2008. Keith is an IT wizard and implemented the company’s state-of-the-art Warehouse Management System (WMS), complete with EDI capability and RF scanning. The system provides real-time reporting for our customers via their own web browsers. Keith and his team do custom integration to provide automated communication between our customers’ systems and the BoxInBoxOut WMS. He has also been intimately involved in the development of a number of commerce-enabled websites, using the excellent MagentoCommerce platform, and works fluently with a number of programming languages, including HTML, PHP and SQL.

Prior to starting at BoxInBoxOut, Keith was in charge of call center and warehouse operations for a publishing company in Charlottesville, VA. Before that he was a branch manager for Enterprise Rent-A-Car.

Keith graduated from Virginia Tech with a B.S. in Marketing. He is an avid guitar player and collector,  music lover and coaches soccer for a local high school. He, his wife Lisa and their two children live in Ruckersville, VA.


Brad Paton, VP of Operations

Brad 4-14Brad Paton

Brad joined BoxInBoxOut in 2013 as IT Director, with primary responsibilities of keeping systems and servers up and running, along with ensuring successful and accurate data flows, both within BoxInBoxOut’s internal systems as well as to and from our clients’ diverse range of information systems. Brad is fluent in HTML, PHP, SQL, and XML, and has a working familiarity with JSON, MongoDB, and CSS. Prior to joining BoxInBoxOut, Brad was the Senior Content Manager for the U.S. Postal Service’s online storefront since 2007, following a seven-year stint as a MySQL/PHP consultant for a variety of publishing and ecommerce groups, and five years as the lead systems and operations manager for a Charlottesville publisher. Brad studied Magazine Writing & Editing at the University of Missouri’s School of Journalism, and has enjoyed using his love of soccer and music, nurtured as a young man in suburban St. Louis, MO, to help feel at home where-ever work took him. His 20 years experience has included two stops each now in New York City and Charlottesville, along with intermediate stations in Paris, and Washington, DC. He and his wife, Julie, and their two boys call Charlottesville, VA home.


Mollie Seyffer, Account Manager

MollieMollie Seyffer

Mollie joined us full time 2011. Before stepping into the role of Account Manager in January of 2016, she handled a large portion of our sister company’s consumer order and drop shipment processing. When Mollie came on board with us, she was living with her two boys, here in Madison County, VA. When she relocated, to live near her childhood home on the coast of Maine, her job with Box In Box Out traveled with her. Now working remotely, she is the primary point of contact for the bulk of our clients. Cooperating closely with our warehouse staff, her goal is facilitate good communication and promote efficient and profitable operations and growth, both for Box In Box Out and our family of clients.

Our clients also have the option of having a dedicated account manager on our premises, and two of our clients have chosen to go this route. In these cases, the dedicated managers have taken on functions that would otherwise be handled by the client’s own associates. These functions can include telephone sales, customer service, ordering supplies, QuickBooks maintenance, etc.


Robyn TaylorRobyn Taylor

Robyn Taylor, Order Processing Manager

Robyn has worked at BoxInBox Out since 2011. She manages the day to day order processing and kitting and assembly work for our customers. Previously, Robyn worked for 10 years at Plow & Hearth, a national catalog and on-line retailer. For 5 of those years she managed all aspects of the direct to consumer drop-ship program with P&H’s many drop-ship vendors. Robyn also worked for 2 years as a tasting room manager for a local winery.

Robin MarstonRobin Marston


Robin Marston,  Assistant Operations Manager

Robin has worked with BoxInBoxOut since 2010. Robin has worked with an incredibly diverse number of product categories, from cosmetics to modern furniture and from books to audio equipment. Robin also worked for 6 years as an executive assistant for a Virginia winery and equestrian company.  Her current responsibilities include shipping and  supply ordering, as well as billing for monthly services for all of our customers.


Lynne BlankenshipLynne Blankenship

Lynne Blankenship, Bookkeeper and Director of Human Resources

Lynne started at BoxInBoxOut in 2008 and has served in many capacities, including as a dedicated account manager for one of our clients for 4 years. She currently is our bookkeeper and Human Resource manager. Lynne was at Plow & Hearth for 15 years where she worked in purchasing, as an assistant to the VP of Operations, and in the benefits and payroll areas.



Web Development & Marketing

Jean Enzbrenner

Jean EnzbrennerJean Enzbrenner

Jean Enzbrenner, has been with the company since 2007 and is a key member of the Marketing and web development team. She is the Email Marketing Manager and a Merchandiser for our sister company, Giftcollector.com. She has expanded the email marketing program for GiftCollector to become a significant portion of the business. She has experience with a variety of email vendors, including Mail Chimp and Bronto, and she is working with them to achieve more growth in automation and targeted messaging based on customer behavior. With attention to detail and a photographer’s “eye” for good composition, Jean creates professional and attractive newsletters to capture the customer’s interest. She is committed to maintaining high standards for message execution and list management. In addition to managing email programs, Jean is our primary designer and is thoroughly experienced with development on the Magento platform. She is also very familiar with WordPress. Jean received her B.A. from the College of William and Mary.