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Peter Rice


Peter is Chairman of BoxInBoxOut, LLC, and his primary responsibilities are business development and strategic planning.

Before purchasing BoxInBoxOut in 2007 with several other investors, Peter was the co-founder (1980) of Plow & Hearth, Inc. Plow & Hearth is a national multi-channel retailer of products for home, hearth, yard and garden located in Madison, VA. In 1998, he and his partners sold Plow & Hearth to, and in 2005 he retired from Plow & Hearth after 25 years as its President and CEO. Peter then served for 6 months as interim president for Winetasting Network, a fulfillment and distribution center for high end wineries in Napa, CA, owned by

Prior to founding Plow & Hearth, Peter was involved in the formation of two other start-up companies, Blue Ridge Mountain Sports (a specialty retailer of outdoor apparel and equipment) and Phoenix Kayaks (a manufacturer of kayaks and related accessories).

Peter received his BA from Williams College and his MBA from the University of Virginia’s Darden School. Peter is an avid outdoorsman (hiking, skiing, kayaking, fly-fishing, and bicycling) and enjoys tennis and golf. He and his wife Peggy live in Madison, Virginia.

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