Here’s an interesting article from Multichannel Merchant ( http://multichannelmerchant.com/news/week-in-review-stats-and-figures-for-holiday-2015-06112015/?hq_e=el&hq_m=2489194&hq_l=3&hq_v=9d70468190 )
Multichannel Merchant’s inbox has been inundated with surveys related to holiday shopping trends.
So what can we make out of all of these surveys, and how will they affect your last-minute preparation for the 2015 holiday season?
Well, we can start with this scary stat from JDA Software Group: 50% of consumers indicate that they will be unforgiving of retailers who provided less than satisfactory online home delivery experiences. And how about this one from SOASTA: 70% of Americans’ browsing and online shopping behavior would be affected by getting “bad grades” for performance, with Millennials being the most reactive.
Both these doom and gloom stats could land some merchants on the naughty list this holiday season, unless they find a way to get dissatisfied customers to give them another chance.
Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6% increase over 2014, according to NPD Group’s 2015 Holiday Purchase Intentions Survey. And Deloitte says half of shoppers it surveyed say they buy gifts for themselves when shopping for others, up 7 percentage points from 2014. And Adobe’s data shows that 75% on online sales will be spent on 1% of product SKUs. So are merchants’ inventory levels up to speed, and are they promoting the right items?
And of course, here’s what consumers have to say about Thanksgiving: While Ebates says 55% of Americans plan to shop this Thanksgiving Day, it needs to be put into an ecommerce context. And that context shows Thanksgiving could be a huge online shopping day, since the Ebates survey indicates 48% of Americans shopping on Black Friday and 42% on Cyber Monday (and since Ebates’ focus in on ecommerce sales). And FatWallet has a survey that indicates more loath than love for Thanksgiving Day: 42% of its survey respondents said they do not like stores opening on Thanksgiving, while 5% said they like to shop on Thanksgiving.
And speaking of Cyber Monday (which we actually didn’t speak of Cyber Monday), do you need a Cyber Monday Survival Kit? We’re giving some the week of November 9, courtesy of our friends at Olark. What’s inside? Red Vines, sunflower seeds, coffee from Brooklyn Roasting Company, a Cyber Monday Sales Cowbell, and more cool stuff.